Secondaries just got more interesting. Brian and Scott break down the sudden wave of buy orders in TerraCycle on StartEngine’s secondary marketplace—why shares listed well below the current round price got scooped, how to sanity-check classes and terms, and what real liquidity might look like as ATSs roll out. We also talk through risk profiles, adverse selection vs. forced sellers, and a quick note on GigaStar’s announced ATS timing for creator revenue shares. If you invest in online private markets, this is your playbook for spotting mispricing and avoiding traps.
The revolutionary recycling company recycles what most consider non-recyclable, including coffee pods, candy wrappers, and kids’ car seats, and is developing complete solutions for its business model. TerraCycle combines strategy, science and technology, and logistics for its clients to change non-recyclable products into raw material for new products. The company has been featured in over 140,000 articles globally and has reported a 75% revenue growth from 2020 to 2024.
- Closed
- Industrial Services
Highlights include…
- TerraCycle case study: why a flood of sub-$1 asks vanished when a new round priced higher
- How to read secondary listings (common vs preferred, splits, terms, round context)
- Liquidity ≠ exits: why paper discounts still carry long hold risk
- The buyer’s edge: catalysts, filings, platform data, and timing
- Why more ATSs (e.g., creator revenue shares) could change retail behavior
- What needs to improve: volume, price discovery, better issuers, clearer order flow
https://youtu.be/Fy0odEpJi8A